Product · Technology · AI

AI Product Technology From strategic decisions to measurable outcomes

Bobby.Digital is a Dubai-based operating practice helping leadership teams, founders and investors turn Product, Technology and AI priorities into measurable outcomes — from executive diagnosis to hands-on delivery.

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ex-Cisco HEC Paris EMBA Babson College Nielsen Norman UX Dubai-based · Working internationally
.01Who Bobby helps

.Companies
.Founders
.Investors

Bobby.Digital works from executive problem framing through hands-on delivery. Senior expertise, direct involvement and clear accountability — connecting strategy, product decisions and technology execution.

.01

For companies

Product and platform strategy, technology transformation, AI-enabled products and workflow automation. Support from operating diagnosis through implementation — with strategy, architecture and delivery treated as one connected responsibility.

Product Strategy Platform Strategy Technology Transformation AI-Enabled Products Workflow Automation
.02

For founders

Product thesis, business-model design, platform strategy and 0-to-1 execution. Senior operator support for founders navigating product-market fit, technical choices, fundraising readiness and the transition towards a scalable operating model.

Product Thesis Business Model 0→1 Execution Platform Strategy AI Leverage Fundraising Readiness
.03

For investors

Product, technology and AI assessment before and after investment. Clear identification of platform risks, operating constraints and value-creation opportunities — followed, where useful, by hands-on support with portfolio leadership teams.

Product & Tech Assessment AI Opportunity Mapping Value-Creation Roadmap Portfolio Execution Support Interim / Fractional Leadership
.02Selected operating outcomes

.Strategy translated
.into measurable results

Executive role · Cisco
+30%
Platform growth at global scale

Product strategy, platform redesign and execution across an approximately 10M end-user base.

Consulting role · Sopra Steria Next
€16M+
Measurable operating efficiency

Led a transformation workstream that delivered €16M+ in annual savings within a major digital transformation programme.

Founder & CPTO role · AIRENC
€500K+
Venture building and financing

Pre-Seed financing cycle led from legal structuring and business-model design through investor sourcing and public funding.

AI-enabled industrial marketplace
44 sites
International platform scaling

An AI-enabled industrial marketplace scaled from concept to international deployment across 20+ countries.

Recent Bobby.Digital engagements
Bobby.Digital engagement · Product & platform delivery
🇫🇷 France

.FlexiDriver

Premium B2B automotive fleet services. Product definition, UX design and end-to-end digitalisation of a previously manual business process — connecting customer intake, automated pricing, provider assignment, vehicle inspection and electronic invoicing. Delivered through six connected service integrations.

FlexiDriver — enterprise interface FlexiDriver — administration dashboard
Full business process automation
.01
Mission request Plate input → vehicle data automatically retrieved
Licence Plate API
.02
Instant quote Address autocomplete + automatic pricing
Google Places
.03
Confirmation & assignment Automatic confirmation + provider assignment
Fillout · Twilio / WhatsApp
.04
Vehicle inspection Inspection workflow and code automatically generated
WeProov API
.05
Completion & invoicing Mission completion → electronic invoice automatically generated
Qonto API
E2E
Scope → production
Auto
Full business process
6
Connected services
1
Point of contact
JavaScript Twilio WeProov API Google Places Make Fillout Qonto API
Bobby.Digital engagement · Venture positioning & launch
🇨🇭 Switzerland

.Ephemere Consulting

A HORECA and corporate-events consultancy with a blurred identity and undifferentiated offer. Bobby.Digital reframed the proposition, created a distinct market position and translated it into a coherent brand, content architecture and digital customer journey.

Éphémère Consulting — homepage Éphémère Consulting — corporate events Éphémère Consulting — HORECA
What changed
.01
Naming FMR Consulting → Ephemere Consulting
NAMING
.02
Brand None → Full identity system
BRAND
.03
Website fmr-consulting.com → ephemere-consulting.com
WEB
.04
Content Generic → Repositioned, rewritten
CONTENT
.05
Positioning Mixed offer → HORECA & Corporate Events | two distinct audience journeys
STRATEGY
E2E
Positioning → live experience
Full
Brand & digital system
2
Distinct audience journeys
1
Point of contact
Positioning Naming Brand identity Web architecture Copywriting
.03How I operate

.Simple
.Structured
.Delivered

.01

Problem Framing

Context mapping, objective alignment and operating diagnosis. The right problem definition before any strategy or solution is proposed.

.02

Strategy & Architecture

Product architecture, user journeys, automation design and stack selection. Everything structured before execution begins — so nothing is built twice.

.03

Build & Delivery

Iterative delivery, API integrations and real-world validation. Focused execution with pragmatic architecture, explicit trade-offs and controlled technical debt.

.04

Handover & Continuity

Accountable through delivery. The result is documented, transferable and built around clear ownership — with ongoing operator support available where the scope warrants it.

.04What clients say

.In their words

Before, our entire organisation relied on manual processes: emails, dispatching, operational tracking — limiting our ability to structure and scale. Today, we have a digitalised, fluid and automated system that runs autonomously every day. Our teams are fully focused on high-value operations. The support was premium-level: sharp listening, fast understanding, and execution that went well beyond what we had initially envisioned. The project was delivered with rigour, precision and constant commitment, with seamless communication at every step. A top-level, results-driven collaboration we recommend without reservation.
Sébastien .C CEO · FlexiDriver
Product & platform delivery
Today, Éphémère Consulting has a coherent image that speaks for itself, and our clients immediately understand what we bring them. Bobby rebuilt everything in record time: positioning, naming, visual identity, site architecture and content.
Rachida .Y CEO · Ephemere Consulting
Venture positioning & launch
.05The operator

.Built by an operator
.not a delivery layer

Mohamed Yahyaoui is a Product & Technology executive with 20+ years of experience across global technology companies, product leadership, venture building, transformation and AI-enabled delivery. He works across the full decision chain — from board-level framing and operating-model choices to product architecture and implementation.

Track record: As Head of Product at Cisco, with platform and product accountability, drove +30% ARPU growth across an approximately 10M end-user base through product strategy, platform redesign and execution. At Sopra Steria Next, led a transformation workstream that delivered €16M+ in annual savings within a major digital transformation programme. As Founder & CPTO of AIRENC, led a €500K+ Pre-Seed financing cycle covering legal structuring, business-model design, investor sourcing and public funding. Co-invented two US patents at Cisco. Scaled an AI-enabled industrial marketplace from concept to 44 sites across 20+ countries.

ex-Cisco HEC Paris EMBA Babson College Nielsen Norman UX Certified 2 US Patents Dubai-based · Working internationally

.Need clarity
.Need execution
.Need both?

Bring the business problem. We'll determine where Product, Technology or AI can create measurable value.

Start a conversation →

Dubai-based. Working internationally.